SWEDISH The Swedish Astigmatic
They call it visual impaired, four-eyes, blind as a bat. We call it exclusive, extra ordinarie, for members only. Because, when you love glasses as much as Synsam does, poor eyesight is not something negative, it’s an invitation into the world of beautiful eye ware.
As a result we created a 360 lifestyle campaign for one of the most frequent visual impairments; Astigmatism, and changed the focus of visual impairment from negative to confident, exclusive and proud.
The campaign: 4 TVC’s, Multiple social cuts, Print, Direct Marketing and campaign website.