Excedrin
EXCEDRIN WORKS
A first of its kind 360°video campaign demonstrating migraine symptoms to sufferer’s colleagues and friends. The campaign resulted in 375 million media impressions and 41% higher brand awareness. Excedrin also saw increased sales of their migraine medication by 22% after launch.
SHORTY AWARDS - SHORTLIST IN CATEGORY "MOST CREATIVE USE OF TECHNOLOGY" / SHORTY AWARDS - SHORTLIST IN CATEGORY 360 VIDEO / SABRE AWARDS NORTH AMERICA - SHORTLIST / AD AGE - VIRAL VIDEO CHART / PR WEEK - ARTICLE / ADAGE - A-LIST STANDOUTS / DIGIDAY - ARTICLE / BRAIN X CHANGE - ARTICLE
CREATED WITH: ISAK LANDABOURE (ASSOCIATE CREATIVE DIRECTOR) AND HAMILTON TAMAYO (CREATIVE DIRECTOR) / Weber Shandwick NYC