PROBLEM Food contains acids, which can erode tooth enamel and cause increased sensitivity. Nearly 40% of Americans suffer from acid erosion, but many don't realize it's a problem - or that their diets might be harming their teeth. IDEA Today, consumers spend more time on their phones than they do eating, so we decided to capture their attention by utilizing the foods they interact with the most: emojis. Introducing The EnamelBot - a Twitter bot that educates users about the acidity levels in their favorite foods, opening a real-time dialogue with our audience and driving awareness of our brand and product benefits.
Results: 42.4M Total impressions. 374K Total engagements. 15M Total Video Views.
CREATED WITH: ISAK LANDABOURE (ASSOCIATE CREATIVE DIRECTOR), MYRIAM MANZANERA (ART DIRECTOR), DAVID LEVIN (COPYWRITER) / Weber Shandwick NYC